With myFitnessPage.com a user can track their exercise information such as distance and time to keep tabs on how much they are exercising, when they are exercising and how they are progressing. It helps to quantify your workouts. For example a user can pull a report for this month and compare it to how they did last year at the same month to see if they are doing better or worse than the previous month.
Clubs add a level of sophistication to the myFitnessPage.com site. With clubs, a user can be a member of the club and share their information with other members of the club. This way you can have standings, competitions, shared workouts, cumulative amounts and more. For example, if a user belonged to the xyz club with 30 other users, the user can view a standings sheet to see where they rank within the other 30 people. Users can then message each other with information, share workout information and even see how many miles, for instance, the entire club had walked as a whole.
Corporations as well as organizations can use this functionality to promote wellness and fitness among their employees. Create a club with your employees so that they can keep track of their cumulative efforts. Host a competition to see who walks away with the prize.